Privacy Policy for Freshbet Casino

Effective date: March 1, 2026

Welcome to Freshbet Casino. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website freshbet.co.uk and use our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

We collect several types of information from and about users of our website, including:

Personal Identification Information: such as your name, date of birth, email address, phone number, postal address, and payment details.
Account Information: username, password, and other registration details.
Transactional Data: details of deposits, withdrawals, bets placed, winnings, and losses.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, platform, and other technology on the devices you use to access this website.
Usage Data: information about how you use our website, products, and services.
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

2. How We Collect Your Information

We collect information through various methods, including:

Direct interactions: when you fill in forms, register an account, make deposits or withdrawals, or communicate with us.
Automated technologies or interactions: as you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns.
Third parties or publicly available sources: such as identity verification services, fraud prevention agencies, and marketing partners.

3. How We Use Your Information

We use your information to:

Provide, operate, and maintain our gaming services.
Verify your identity and age to comply with legal and regulatory requirements.
Process your transactions and manage your account.
Improve our website and services.
Prevent fraud, money laundering, and other illegal activities.
Send you marketing communications, where you have consented to receive them.
Respond to your inquiries and provide customer support.
Comply with legal obligations and regulatory requirements.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data based on the following legal grounds:

Your consent (e.g., marketing communications).
Performance of a contract (e.g., providing gaming services).
Compliance with a legal obligation (e.g., identity verification, anti-money laundering).
Legitimate interests pursued by us (e.g., fraud prevention, improving services), balanced against your rights.

5. Sharing Your Information

We may share your personal data with:

Regulatory authorities and law enforcement agencies as required by law.
Payment processors and financial institutions to facilitate transactions.
Third-party service providers who perform services on our behalf, such as IT support, marketing, and identity verification.
Affiliate partners and marketing agencies, only with your consent.
Other players, but only in aggregated or anonymised form that does not identify you personally.

We ensure that any third parties we share your data with provide adequate data protection safeguards.

6. International Transfers

Your personal data may be transferred to, and processed in, countries outside the UK. We will ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. However, no internet transmission or electronic storage method is 100% secure.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to comply with legal, regulatory, tax, accounting, or reporting requirements.

9. Your Rights

You have the following rights under UK data protection law:

The right to access your personal data.
The right to correct inaccurate or incomplete data.
The right to erase your personal data in certain circumstances.
The right to restrict or object to processing.
The right to data portability.
The right to withdraw consent at any time where processing is based on consent.
The right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

To exercise your rights, please contact us using the details below.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze site usage, and deliver personalised content and advertising. You can manage your cookie preferences through your browser settings.

11. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have inadvertently collected such data, we will take steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Freshbet Casino
Email: [email protected]
Address: Freshbet Casino Ltd, 10 King’s Road, London, SW3 4LY, United Kingdom
Phone: +44 20 7946 0123

For more information about your data protection rights, you may also contact the UK Information Commissioner's Office (ICO) at https://ico.org.uk.